Celebrating growth! Steven Luff is promoted to Sales Manager at Parallel!

At Parallel, it’s important to recognise and reward the hard work and expertise of our team – after all, that is what makes us who we are, and we are excited to announce that Steven Luff has been promoted to Sales Manager.

Steven has been a key part of the Parallel team since March 2023, bringing with him over 25 years of experience in the print industry, from day one, his passion, drive and customer-first approach have made a huge impact, not just on our sales team but also on our customers and wider business.

Steven’s journey in the managed print services industry started over two decades ago. His knowledge of the sector, coupled with his ability to build strong relationships, has always set him apart. But it wasn’t just his experience that stood out – it was his enthusiasm for creating solutions that genuinely help businesses to succeed.

When I met Gavin, he gave me the confidence to return to the print industry after taking a short break. His passion for what he’s built at Parallel is infectious, and I knew straight away that this was a company I wanted to be a part of.

Since joining Parallel, Steven has been instrumental in developing new opportunities, nurturing client relationships, and playing a crucial role in the growth of Click. Print. Donate. – our initiative in partnership with The Muscle Help Foundation.

Steven’s new role as Sales Manager will see him take on even greater responsibility in expanding Parallel’s reach and continuing to develop tailored Managed Print Service solutions for businesses across the UK. He’ll also be playing a key role in mentoring and supporting our growing sales team, ensuring we maintain our customer-first approach as we grow.

I’m incredibly pleased to take on this new role," Steven said. "Parallel is such a fast-growing company, and I feel lucky to be part of a team that is forward-thinking, ambitious, and genuinely committed to doing things differently. The opportunity to help shape the future of the sales team and contribute even more to the company’s growth is something I’m really excited about.

Parallel’s Managing Director, Gavin Auckland, had this to say about Steven’s promotion:-

Steven has been a fantastic asset to Parallel since the day he joined. He’s got the perfect combination of experience, enthusiasm, and a genuine desire to make a difference - not just in sales but in the business as a whole. His work on the Click. Print. Donate. initiative, his commitment to our customers, and his drive to grow the company made this promotion an easy decision. I know he’ll do a brilliant job leading our sales team, and I’m excited to see what he achieves in this next chapter of his career.

As Parallel continues to grow and expand, having a strong sales team is more important than ever. With exciting new partnerships and continued growth in our MPS solutions, Steven’s leadership will be key in helping us reach the next level.

We’re incredibly proud of his journey so far and can’t wait to see how he takes this new role in his stride.

Join us in congratulating Steven on his well-earned promotion!